I’ve always been someone who pauses to soak in the moment—practicing what’s now called “the art of noticing.” Growing up in Basel, Switzerland, I was surrounded by a city that perfectly balances tradition and modernity. Basel wasn’t just where I lived; it was where I grew up, built my character, and experienced life’s most formative moments. It’s a city that fosters a deep sense of community, celebrates culture, and values meaningful connections—qualities that have shaped how I see the world.

Those values guided me toward storytelling through photography. As a kid, I captured memories on my phone since a “real” camera was out of reach. That changed when I picked up my first mirrorless camera five years ago. What started as a hobby—photographing landscapes and city life—soon turned into something far more meaningful.

When I commit to something, I go all in. My camera became a constant companion—whether for vacations, birthdays, or weddings. I began exploring both photography and videography, capturing the moments that mattered most. It was in these experiences that I realized how much I loved helping others preserve their most meaningful memories. Over time, what started as a hobby grew into a passion that I now embrace fully, as both photography and videography have become my way of telling unforgettable stories.